After the misogynistic track was taken off YouTube, hundreds of Indian men and boys coordinated attacks in 40 meme groups, to defend their freedom to be crass and abusive.
Omprakash Mishra is an aspiring rapper, whose 2015 release "Aunty Ki Ghanti" shot to popularity earlier this year.
Many factors seem to be at play in its popularity, including a rising appetite for "cringepop" sustained by artists like Dhinchak Pooja and Taher Shah.
Omprakash Mishra
The track was embraced by Indian meme communities, and mock adoration for it became a meme in itself.
Last week, in a display of obsession with the song, meme page Shit Indians Say organised an event for fans to meet up at Connaught Place in New Delhi and yell its lyrics.
Shit Indians Say
15,000 people said they were "interested" in the event, and eventually hundreds actually showed up at the designated time and place, and actually shouted "Bol na aunty, aau kya?"
